Digital Commerce

What is the maturity stage of the product life cycle?

2023-10-12
The maturity stage of the product life cycle comes after growth, in the concept of the product life cycle...

What is Product Development Life Cycle?

2023-08-18
Product development life cycle is a process of creating and bringing a new product to the market. Read the article to learn more.

What is Product Life Cycle Management?

2023-08-03
Product Life Cycle Management is the sequence of marketing strategies recommended for each stage of a Product Life Cycle. Want to know more?

8 Steps to a Successful Product Launch

2023-03-30
Here are the 8 essential steps to make your product launch a success. Of course, one should start with market analysis.

Multichannel retailing - definition, challenges and strategy

2022-11-02
Multichannel retailing is the practice of selling products and services via multiple channels, to enable customers to make a quick buying …

7 Steps of NPI process

2022-10-03
The New Product Introduction (NPI) is a process of turning an idea into a launched product. The NPI process varies from organization to …

Multichannel Marketing - definition, benefits, and strategy

2022-09-02
The majority of successful companies constantly increase the number of touchpoints and use multichannel marketing.

6 Phases of the Product Life Cycle

2022-04-23
Do you want to develop a market behavior strategy? Consider the phases of the product life cycle and the role of the PIM system!

Top 20 Challenges for Omnichannel Approach

2021-09-28
There are many challenges in implementing your omnichannel strategy, from the approach to the technical details. Let's figure out the main …

Product Life Cycle – Stages and Examples

2021-09-25
The concept of six or four stage product life cycle means that, there are distinct phases each with predictable sales and profits.

What is Omnichannel Marketing Strategy - Definition and Examples

2021-09-22
The best companies execute their omnichannel marketing strategy and consumers expect all others to provide the same high-level, seamless …

Omnichannel, multichannel, cross channel - what are the differences?

2021-09-15
Omnichannel, multichannel or cross channel - unclear and confusing? We explain how they differ! Read more here!