Journal

Software overview for Product Lifecycle Management

18 March 2021
Product lifecycle management software is the software used to manage the product development process, from idea creation to selling and disposal.

What is Product Development Life Cycle?

16 March 2021
Product development life cycle is a process of creating and bringing a new product to the market. Read the article to learn more.

Using a PIM for Product Life Cycle Management

12 March 2021
PLM systems are not intended for marketing. PIM systems are! Use them to improve your Product Life Cycle Management.

What is Product Life Cycle Management?

10 March 2021
Product Life Cycle Management is the sequence of marketing strategies recommended for each stage of a Product Life Cycle. Want to know more?

Top 20 Omnichannel Marketing Examples

08 March 2021
Some companies have already trod the path to efficient omnichannel marketing. Here are the top 20 examples.

Product Life Cycle – Stages and Examples

05 March 2021
The concept of six or four stage product life cycle means that, there are distinct phases each with predictable sales and profits.

20 Best Practices on effective Omnichannel Strategy

03 March 2021
These omnichannel strategy examples share common points and best practices. You can use them developing an omnichannel strategy for your brand.

20 Best Practices for your Omnichannel Retail Strategy

01 March 2021
We’ve gathered the best practices to help you to develop a winning omnichannel retail strategy and improve effectiveness of your marketing.

PIM, MDM, DAM, MAM – which system to choose?

26 February 2021
PIM, MDM, DAM and MAM systems are important tools. But which one is right for you? All information and system comparisons can be found here!

What is the difference between PIM and ERP?

24 February 2021
An ERP is used for planning and control of product-related processes. A PIM is an efficient complement to it - for managing product data.

What is Omnichannel Marketing Strategy: Definition and Examples

22 February 2021
The best companies execute their omnichannel marketing strategy and consumers expect all others to provide the same high-level, seamless shopping experience.

Omnichannel Marketing - Definition, Challenges and Best Practices

17 February 2021
This article aims to show you how to stay tuned and adjust your omnichannel marketing strategy to the needs of the modern customer.