Journal

Product Life Cycle – Stages and Examples

05 March 2021
The concept of six or four stage product life cycle means that, there are distinct phases each with predictable sales and profits.

20 Best Practices on effective Omnichannel Strategy

03 March 2021
These omnichannel strategy examples share common points and best practices. You can use them developing an omnichannel strategy for your brand.

20 Best Practices for your Omnichannel Retail Strategy

01 March 2021
We’ve gathered the best practices to help you to develop a winning omnichannel retail strategy and improve effectiveness of your marketing.

PIM, MDM, DAM, MAM – which system to choose?

26 February 2021
PIM, MDM, DAM and MAM systems are important tools. But which one is right for you? All information and system comparisons can be found here!

What is the difference between PIM and ERP?

24 February 2021
An ERP is used for planning and control of product-related processes. A PIM is an efficient complement to it - for managing product data.

What is Omnichannel Marketing Strategy: Definition and Examples

22 February 2021
The best companies execute their omnichannel marketing strategy and consumers expect all others to provide the same high-level, seamless shopping experience.

Omnichannel Marketing - Definition, Challenges and Best Practices

17 February 2021
This article aims to show you how to stay tuned and adjust your omnichannel marketing strategy to the needs of the modern customer.

How to become one of the best omnichannel retailers?

08 February 2021
In this article I describe the criteria for omnichannel excellence, some examples and what needs to be done to become one of the best omnichannel retailers.

Omnichannel Retailing: Definition, Trends and Best Practices

03 February 2021
In this article, we’ll explain the term, take a look at the evolution of omnichannel retailing, and consider some shining examples.

18 Benefits of Product Information Management (PIM)

01 February 2021
With the rise of digital technologies and online trade, PIM has become increasingly important and brings a lot of benefits for adopters.

5 Steps To Successfully Implementing PIM In Your Business

22 January 2021
PIM software solutions come in abundance, but implementing a PIM software can sometimes be easier said than done. Here are five steps that companies should take to implement a PIM system into a business successfully.

20 best practices for successful PIM implementation

19 January 2021
In this article, I will give you some essential tips to help you to overcome all the possible problems that you might encounter with the introduction of PIM and to make your life easier.